Nora Guerrera – Medium

Nora Guerrera

Nike’s Waffle Sole Shoe Design: A Serendipity Story

Serendipity Stories bring the practice of serendipity to life in real-world examples.

Oct 27

Nike’s Waffle Sole Shoe Design: A Serendipity Story

Oct 27

Hermes Birkin Bag: A Serendipity Story

The origins of the Hermès Birkin bag represent a perfect storm of serendipity. In 1983, Hermès’ chief executive, Jean-Louis Dumas, found…

Oct 24

Hermes Birkin Bag: A Serendipity Story

Oct 24

Viagra: A Serendipity Story

In the mid-1980s, Pfizer’s cardiovascular research team was actively seeking a breakthrough that could save millions of heart patients. The…

Oct 23

Oct 23

The Practice of Serendipity

In a world where uncertainty seems to be the only constant-AI reshaping industries overnight, economic conditions shifting unpredictably…

Oct 21

The Practice of Serendipity

Oct 21

Moleskine Notebooks: A Serendipity Story

In summer 1995, Maria Sebregondi was sailing off the Tunisian coast with friends when a business conversation sparked an idea that would…

Oct 17

Moleskine Notebooks: A Serendipity Story

Oct 17

Lionel Richie and The Commodores

The story of musician Lionel Richie and the musical group The Commodores started on the campus of Tuskegee University. Richie arrived as a…

Oct 14

Lionel Richie and The Commodores

Oct 14

Saving Starbucks

An Unconventional Approach to an Executive Off-Site

Sep 16

Saving Starbucks

Sep 16

Disneyland

A Serendipity Story

Sep 3

Disneyland

Sep 3

The Microwave Oven

A Serendipity Story

Aug 19

The Microwave Oven

Aug 19

Summer Sunshine

It’s been a beat.

Aug 8

Summer Sunshine

Aug 8

Nora Guerrera

Nora Guerrera

Managing Director at Northome Groupe. We create spaces and places for connection, conversation, and growth around design thinking and design strategies.

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