Creating Traction: Part 2

Nora Guerrera
7 min readJan 23, 2024

Aligning Activities to Actions

In last week’s post, we shared the modified GIST framework and how it can be used to organize your work and activities. As a reminder, GIST stands for:

  • Goals: the vision, outcome, or achievement you’re striving for, the thing you most care about or are passionate about or it’s the thing(s) you want to accomplish
  • Ideas: the ideas you have on how you might achieve your goal(s)
  • Steps: incremental tests or questions you need to complete to test your ideas
  • Tasks: things that need to be achieved in order to accomplish the Steps

This week, we’ll go deeper, looking at some examples of how this framework can be used and why it’s so effective.

One note: in order for this framework to be helpful, you must know who you are, what you do, who benefits from it, and why they will want it from you- why you’re uniquely special (irreplaceable). If you’re not sure about these things, jump to the bottom of this article for a quick cheat on Unique Value Propositions.

Highlights:

  • Establish your Goal(s)

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Nora Guerrera

Managing Director at Northome Groupe. We create spaces and places for connection, conversation, and growth around design thinking and design strategies.