Creating Traction: Part 2

Nora Guerrera
7 min readJan 23, 2024

Aligning Activities to Actions

In last week’s post, we shared the modified GIST framework and how it can be used to organize your work and activities. As a reminder, GIST stands for:

  • Goals: the vision, outcome, or achievement you’re striving for, the thing you most care about or are passionate about or it’s the thing(s) you want to accomplish
  • Ideas: the ideas you have…

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Nora Guerrera

Strategist, Leader, Coach, Teacher. I help clients explore, create and use digital to bring game-changing experiences to their businesses and their customers.