See the Future

Nora Guerrera
4 min readNov 16, 2023

Why Weak Signals Matter

The future is unknown, but it’s coming. And it’s possible to see and prepare for.

How? Look for strategic inflection points. Monitor them. Prepare for them, and then take action when (and if) the time is right.

“A strategic inflection point is a change in the business environment that dramatically shifts some…

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Nora Guerrera

Strategist, Leader, Coach, Teacher. I help clients explore, create and use digital to bring game-changing experiences to their businesses and their customers.