The Risk of Singular Goals

Nora Guerrera
3 min readFeb 20, 2024

What happens when the “why” gets lost and context is forgotten

Be clear, stay focused and communicate, that’s what we’re advised when we discuss our goals. Extremely clear, so there’s no confusion. Very focused to keep everyone aligned, and communicated widely and often so everyone is informed.

But what happens when the goals are too focused? What happens if efforts at clarity cause goals to…

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Nora Guerrera

Strategist, Leader, Coach, Teacher. I help clients explore, create and use digital to bring game-changing experiences to their businesses and their customers.